Wine Labels Database

Photo Navi Wine by Zeta Bridge Corp. is a great example of service utilizing the cellphone's ability to take and send pictures over the cellular network.

You don't know anything about wine, but want to impress your friends with the extensive knowledge about the every kind of wine you taste at the winery? Well, in Japan all you have to do is to take a picture of the bottle's label and send it to the designated email provided by Zeta Bridge. In 15-20 seconds you will get an email back, containing the basic information about wine's kind, maker, year, etc. Moreover, it is free of charge.

Value
The company created a database, containing images of more than 3,000 wine labels stored with the corresponding data. Zeta Bridge also holds a know-how in image recognition technology, which allows to quickly identify images taken in low-light or bad conditions. The basic service is available to the clients of Japan's three major carriers.

Business Model
Zeta Bridge offers membership for about $2.70/month to be able to receive more detailed information to the wine requests. Besides, the company is engaged in m-commerce, enabling users to place orders for 500 labels out of its database via a cellphone.

Source: Asahi.com