Image recognition search engine fetches music results onto mobile screens

There is a one more way for Japanese mobile phone users to search for and buy ringtones and music. Bandai Networks just launched a new mobile phone service called “Search by Camera! ER Search” that allows cameraphone users to take a photo of a CD cover or poster and search for the information about that artist or band, using image recognition technology provided by US-based Evolution Robotics.

Evolution Robotics ViPR technology detects and recognizes visual patterns by applying specially developed algorithms to look-up an extensive database of candidate objects residing on a remote server. The object ID is then used to select the associated content to be sent back to the user’s cellular phone. Users can then click the link in the returned content to easily access a mobile site containing detailed product information or, if mobile commerce is available, purchase products directly from their phone without having to type in a product code.

Having partnered with music label company Label Mobile, Bandai Networks digitized more than 150 thousand of label’s CD covers, which cover the large part of the domestic market. The service is oriented at DoCoMo cameraphone users and available at no charge to them. To start using the service users need to download a Java application – iappli – that is compatible with DoCoMo’s handsets only at this moment.

Source: Bandai Networks