Survey: Nearly half of iPod users intend to switch to iPhone in Japan

According to the recent survey conducted by Mitsubishi Research Institute, iPhone as a product has a high level of awareness among Japanese consumers, with 11.3% of survey respondents (out of total 2,400) understanding iPhone’s features and functions and 35.6% having heard about iPhone name. Moreover, when asked about iPhone purchase intension as a replacement for the existing phone, 5.2% of respondents expressed a strong intension to do so, followed with 22.4% of respondent also considering this move. Male users in age segment from ten to forties and female users in age segment from ten to thirties are the ones with most positive attitude toward buying iPhone, with males in their twenties especially tending to become the first adopters of iPhone in Japan. Among iPod users the intension to buy iPhone was even higher – 13.3% strongly inclined to acquire iPhone and 31.4% more likely to do so.

Source: Mitsubishi Research Institute