The launch of Toshiba W55T is limited to 3,000 models

KDDI au is launching today a limited edition of Toshiba’s super slim W55T, with only 3,000 models to be sold. KDDI is targeting the handset, which size-wise emulates the business card, at style-conscious business customers who value exclusivity and personalization. The personalization comes with the ability to engrave the owner’s name, initials or some citation on the stainless back panel of the handset. As for the accessories, the Weinheimer design house has created a leather case that looks like a business card holder and features an imprinted serial number of the handset.

The exclusive and limited offerings of cell phones are still rare occurrences in the mobile world but it can change with the saturation in the mature markets. Currently, to drive the replacement sales in such market carriers are introducing technological advancements in new handset models. While these tactics seem to be working in approaching the mass market, the carriers can’t afford to overlook the market segments that don’t want bells and whistles of advanced mobile phones. The strong interest to design and fashion from users, along with the desire to personalize your phone, is growing trends that will make carriers and handset manufacturers sell more limited and exclusive handset models in future.

Phone Specs
Model:	W55T
Carrier:	KDDI au
Maker:	Toshiba
Price:	$485~$290
Form factor:	Clamshel
Color variations:	Golden, Platina, Black
Weight:	104 g
Dimensions:	54 X 94 X 9.9mm
Main display:	2.4inch QVGA (240X400)
Talk time:	22o min
Standby time:	240 hours
Platform / OS:	N/A
Memory:	N/A
Memory card slot:	microSD
GPS / Location:	GPS (EZ Navi Walk)
Bluetooth:	No
Infrared:	N/A
USB:	No
Wi-Fi:	No
Camera:	2.0 megapixels
Video calling:	No
One-seg TV:	No
Music player:	Yes (LISMO)
Browser:	PC site viewer
FM radio:	Yes (EZ-FM)
Mobile Wallet:	No
QR-code:	Supported
Biometrics:	No