Japan's Cellphone Edge: Branding: Maria Sharapova and Sony Ericsson

This is the blog from Alexei Poliakov, a mobile industry professional with Fujitsu. Japan's wireless industry is where America & Europe can be in a couple of years. This blog invites you to have a look at the wireless future by discovering what is hot in Japan right now. The postings on this site are my personal opinons and they don’t necessarily represent Fujitsu’s positions and neither Fujitsu nor any other party necessarily agrees with them.

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Friday, January 18, 2008

Branding: Maria Sharapova and Sony Ericsson

Some news with Friday's flavor... Sony Ericsson announced that tennis star Maria Sharapova will be the collaboration's first global brand ambassador. Sharapova also will work with the handset maker to launch new products and accessories. It's not clear whether Maria's contract with Motorola has ended but Sony Ericsson will surely benefit from this deal given Maria's positive image. Should we expect a pink Sony Ericsson phone model very soon?