Cellphone transformers with artificial intelligence in movies and real life

I had this idea of cellphone transformer for a long time. Finally it became a reality as Softbank teamed together with Tokyo TV to release two cellphone transformers in an attempt to draw attention to an upcoming sci-fi TV drama starring… yes, two cellphone transformers called Phone Braver 07 and Phone Braver 01 with artificial intelligence inside them. The real life copies – the silver and black color variations - known as the SoftBank 815T PB are actual cellphones made by Toshiba and they even have some pieces of intelligence by themselves. Besides the ability to change its form into a robot-like, the 815 PB features a home screen application Buddy Talk, which reminds me of tamagotchi toy. The phone via Buddy Talk will attempt to nag his owner with text messages throughout the day asking questions and trying to become a real buddy by learning more about his owner’s daily routine. Besides the communication part Buddy Talk can express its emotions with different “face” impressions. Additionally, Softbank and Tokyo TV pre-installed an RPG game closely related to TV drama’s plot to increase drama’s stickiness. Nonetheless, this is an innovative example of mobile marketing bringing together television and mobile worlds. However, I would expect mobisodes of the drama made available for download onto these phones but no information was provided. And the phone doesn’t even spot a one-seg TV tuner.

Phone Specs
Model:	815T PB
Carrier:	Softbank
Maker:	Toshiba
Cellular radio:	W-CDMA
Form factor:	flip/ transformer
Color variations:	silver, black
Weight:	107g
Dimensions:	50 X 102 X 16mm
Main display:	2.4" QVGA (240x320) TFT LCD
Talk time:	160min
Standby time:	420 hours
Platform / OS:	N/A
Memory:	14MB
Memory card slot:	microSD (up to 2GB)
GPS / Location:	No
Bluetooth:	No
Infrared:	Yes
USB:	N/A
Wi-Fi:	No
Camera:	2.0MP (autofocus)
Video calling:	Yes
One-seg TV:	No
Music player:	Yes (Chaku-uta Full)
WAP / Web browser:	PC site browser
Other apps:	e-comics, S! Town
Mobile Wallet:	S! FeliCa
QR-code:	N/A
Biometrics:	No

Source: Softbank press release (Japanese)