Friday, January 09, 2009

Japan finishes 2008 with 110 million mobile phone subscribers

The “low-baller” competition led by Softbank and eMobile is on in Japan and DoCoMo seems to be back in the game while KDDI and Willcom are out of steam. The December 2008 new adds data from TCA shows just that (see above). Overall, Japan carriers including PHS operator Willcom added 401 thousand new subscribers in December 2008 boosting the country’s total number of mobile phone users to over 110 million equal to 87% of population penetration.

As for the carrier market shares, DoCoMo is in comfortable first-class seat with over 49% of the market while the second and third contenders KDDI and Softbank are chugging behind with 27% and 18% market shares correspondently (see below).

Source: TCA

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