Mobile marketing primer: coupon service Toruca in baseball promo

Local baseball team Seibu Lions claims to be the first in Japan to implement a mobile content distribution system to please their fans. The system is using NTT DoCoMo's Toruca service, which allows Seibu's fans to get players' pics, their profiles and team schedule onto the phones via NFC terminal installed at the fans booth in the stadium. All they need to do is just to wave their Toruca-compatible phones in front of the reader and the data will be pushed wirelessly to them.

Source: Seibu Lions