Mobile coupons are mainstream in Japan

Using mobile coupons to get a discount is a common thing in Japan and a recent user survey by Update/MMD just confirms that. Out of 4,453 survey respondents 71.6% said that they are subscribed to receive flyers with discounts from a particular business. Among those, 43.5% get coupons from 2-4 businesses. The most popular category of businesses distributing mobile coupons is the fast food chains followed with pubs/restaurants/cafes and CD/DVD rental shops. The top three popular shops among respondents turned out to be as follows:

1. McDonald's (78.3%)
2. TSUTAYA (Japan's Blockbuster) (44.5%)
3. KFC (29.3%)

Source: MMD via Keitai Watch